Monday, 20 December 2010

Muslimah Style: Novita

Reader's Contribution


My name is Novita from Indonesia; I’m a happy wife & mother of one lovely daughter and now designing my own Muslim clothing label ‘Amourfa’.

My Style

Honestly I’m still new to hijab, since I've worked at an international company for many years, and didn't think about wearing it. I used to worry about what people would say, and how difficult it would be to meet customers in wonder my hijab was on and off. But thanks to Allah, I finally encouraged myself to make a resolution - to put my hijab on and keep it on.

My style was formal at first and it’s getting more fun now. I've found what works and what doesn't for me. Since I’m designing Islamic dresses, I consider what would be wearable for others, like new hijabis, new mothers, working mothers and also for plus size ladies. Then I sketch my ideas into a design. I love all colors - neutral, warm, dark, cold and brights too. Jeans, jackets, long blouses, polo necks and maxi dress are essential items in my wardrobe. I really love to use our traditional fabric ‘batik’; and I prefer to cut/sew ‘gamis’, which are mostly like abayas.

Top Tips

- Don’t be afraid to go with your old school style, your old boots, sneakers for hanging out. Don’t throw away your old jeans!

- You have your own spirit; you are beautiful, smart and strong. Rock the day with stunning colours or go for a romantic look with ruffle accents, florals and soft colour.

- Experiment with local fabrics and try them with new trends. Why not?

- Find a suitable hijab style for you which you feel comfortable in. Don't push too hard to have the most up-to-date style.

What did you think of Novita's style? If you want to be featured on Hijab Style, send in your photos and top tips to hijabstyle @

Readers will be able to vote for their favourite entry, and the winner will receive a FREE hijab of their choice from
The Hijab Shop.


Gail said...

Assalaam waliekum.
I really like your dresses and your style, they are gorgeous. Masha'allah.
I know what you mean, people have asked me can I, as a Muslim, wear colors other than black.
I said: Yes, I can however at the time being I'm still sewing more clothes for myself.
They then "ohh" & "ahh" and ask me more questions. Lol.

tealovecoffee said...

beautiful abayas!!
and she designed them all?
wowww :D

Anonymous said...

Wow mashAllah, i love the style! Especially the way the hijab is done in the last pictures, very classy! These are really different designs to what i have seen out there, and they look very good. x

Anonymous said...

I really love the mustard colour on you! All of your outfits are simple, elegant, and with just the right amount of color. I especially like the white ensemble and the last/mustard+green one. Looking forward to seeing stuff from Amourfa.

Anonymous said...

Love the hijabs, they are amazing mashallah!

Cheska said...

Wow! I'm not a Muslim but I really do love your fashions! I think it's great using colors, layers and different appliqué to create great fashion. I think that this just proves that you don't need to show a lot of skin to look beautiful.


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