August 01. 2009
LONDON // Meeting Sarah Elenany is a striking experience. Not just because she is petite, friendly and brimming with life – although she is. Not because she dresses according to the Islamic rules – in Britain these days that it is unexceptional. What makes her stand out is the way she takes the dress code and turns it into something young, edgy and cool.
Of course, the rules are obeyed: she is covered, apart from her hands and face, and nothing is fitted or revealing. But at the same time, she looks more modern than any girl in tight jeans and a cropped T-shirt.
That’s because Elenany is a designer spearheading a bold new fashion: mixing the Islamic dress code with smart, urban streetwear.“I know it’s a big statement, but my brand is the first of its kind. There isn’t anything else like it out there at the moment,” she says.
Read the rest here.